Brendan Gallagher
Brendan Gallagher, VP/Group Director at Digitas Health, heads the user experience department. Counting as clients many of the world’s leading pharmaceutical, bioscience and medical device companies, Digitas Health is a next-generation marketing agency that helps build healthcare brands for patients, caregivers, and healthcare professionals. digitashealth.com He can be reached at: bgallagher@digitashealth.com
Marketing as a Service: Building Better Experiences in Healthcare
Frustrations with healthcare are so cliché. Everyone has a story. In fact, everyone has multiple stories—about managed care mayhem, confusing insurance coverage, wait times at the doctor, and those pesky...
Measuring User Experience: Taking the Focus Off Focus Groups
At a 2001 roundtable discussion on the importance of design, Paula Antonelli, the curator of architecture and design at the Museum of Modern Art in New York, commented: “Good design is a renaissance attitude...
2010 is the “Real Time” to Engage
“I just don’t get Twitter.”
How many of us still hear this from friends, family and colleagues?
It’s certainly a legitimate statement. On the surface, Twitter isn’t that complex. It must be frustrating...
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