February 17th, 2010: PDMA: Marketing Consultant and Author Chris Brown: In Tough Times, Focus Inward
Posted: January 22nd, 2010
TOPIC: “IN TOUGH TIMES, FOCUS INWARD – EFFECTIVE USE OF FRONTLINE SALES AND CUSTOMER SERVICE TEAMS”Wednesday, February 17, 2010
11:30 a.m. to 2:00 p.m.
Clarion Hotel Park Ridge * King of Prussia, PA
For many companies, a 5-10% improvement in top-line revenue can mean 100% improvement to the bottom line. For others, this represents the difference between a good year and a great year, or the difference between profit and loss. With competition for revenue at an all-time high – and companies continuing to cut advertising dollars – it is critical for marketers to pick up revenue being left on the table by effectively converting and/or cross-selling current customers.
Business and marketing professionals from across the Delaware Valley are invited to attend the February 2010 networking & lunch meeting hosted by the Philadelphia Direct Marketing Association (http://www.the-pdma.org). Marketing consultant and author, Chris Brown, will present “In Tough Times, Focus Inward – Effective Use of Frontline Sales and Customer Service Teams” on Wednesday, February 17, 2010 at the Clarion Hotel Park Ridge in King of Prussia, PA.
Brown, Senior Vice President of Frontline Performance Group, and contributing author to the Amazon and USA Today bestselling book, Frontline Profit Machine, will share the successful methods he has leveraged to achieve higher levels of profitability for such companies as Avis, Hertz, Rocky Mountain Chocolate Factory, and Sandals Resorts. Specifically, Brown will share how to engage frontline sales and customer service teams to deliver 10-25% more revenue while ensuring a superior customer experience.
Anyone struggling, as many are in this economy, will want to attend this insightful session.
This PDMA-sponsored event is open to members and non-members. Registration begins at 11:30 AM at the Clarion Hotel Park Ridge located at 480 N. Gulph Road in King of Prussia, PA. The presentation runs from 12:00 Noon to 1:00 PM, followed by lunch and networking. The cost for PDMA members is $45; non-members pay $60.
The PDMA continues to make a special introductory offer to non-members. Any non-member who attends a PDMA educational event will be reimbursed the cost of the event if he or she joins the association within 30 days (a $60 value). To register online, visit http://www.the-pdma.org or call the PDMA office at 215-473-1668.
About the Philadelphia Direct Marketing Association
The Philadelphia Direct Marketing Association (PDMA) is a non-profit membership association consisting of more than 500 members throughout Philadelphia, Southern New Jersey, and Northern Delaware. The PDMA has served the direct marketing community through education, information, and networking services since 1943.