May AD NEWS contents; July AD NEWS deadline June 4th
Posted: May 7th, 2010
Here's what you've missed if you're not receiving AD NEWS!May/June 2010
Celebrating creativity in a hot creative town
The talent behind the winning ADDYs
Meet the teams that created some of the region’s best creative
The Idea People
You gotta love ‘em. The ECDs, CDs, ADs whose imaginations leap
Philly Ad Club announces 2010 Scholarship winners
Anthony Fulginiti retiring from teaching. His influence continues
Over the years, Tony changed the public relations landscape. His regular APR classes, Professional Nights, pr curriculum and groundbreaking work on ethics strongly influenced the profession.
Comcast Spotlight: Interactive advertising on your TV: Time machine included
Eyeballs are constantly shifting and demographics have become even more segmented. Staying ahead.
Columns
Alexandra von Plato: Time for new questions
From the Advertising Age to the Engagement Age
“A hallmark of engagement marketing. . .it cuts across channels and blurs the boundaries of the traditional silos.”
Steven Neiman: Change now. . .or get in the hot tub
The pace of change is so substantial there must be a constant evolution of how to deliver messages into the marketplace
Chris Lukach: How creativity is carrying communicators through a linguistic revolution
Grammarians take note: complete sentenced don’t matter. . .words don’t evn need 2 b cmplte 2 B effective
Jeff Greenhouse: Should your brand have a mobile website?
mCommerce: This freedome makes each interaction very personal and definitely not one-size fits all.
Lonnie Strum: 4 key to success in winning new business
If you’re not 100% committed to put forth a Herculean effort, stop and withdraw.
David Thompson: The creativity behind perfect strategy
“Integrated Marketing Pragmatist” takes the Big Idea and weighs it against economic reality.
Carl Hausman: Unbreaking the news—an Immodest proposal
So how do we convince the public that news is worth paying for? Should we even bother to try?
Dennis DiPasquale: Social Media Integration
A common mistake is to concentrate on social media with little use of traditional mediums
Regional Glimpses
Keith Scandone: Small agencies BIG idea
In a continuing series, we get a glimpse of some of the area’s talented small agencies
Growing up with Photoshop: A strange and magical 20-year journey
From floppy disk version 1.1 to layers in 1994 to multiple undos in 1998 to CS5 today.
Photo Essay: Careers in Advertsing seminars held at Temple and Cabrini
Two very successful student seminars presented by the Philly Ad Club Student Committee
Agency Close-up: Razorfish Health--Welcome to Fishtown
The big news flash was Razorfish’s ascent into the health and wellness market after 13 years in the digital market.
Special Insert:
Audio, Film & Video Production Directory
A contact directory of key regional companies
Departments
Upcoming Events
People in the News
Production News
Agency News
Media News
On the cover;
Ben would be proud of Philly’s creatives
Cover concept: Rob Reed, 1 Trick Pony
COMING IN July:
• Movers and Shakers: Close and personal
• So what now!?
• Regional Photography Contact Directory
The July issue's deadline is June 4th.