Backe Digital hires Andrew Schultz as Digital and Experience Strategist
Posted: February 1st, 2010
Andrew Schultz has joined Backe Digital Brand Marketing as Digital and Experience Strategist, where he will work cross-departmentally to integrate his interactive strategy, planning and emerging media experience into the agency.Most recently, Schultz was GSW Worldwide’s Director of Interactive, where he worked with brands such as Johnson & Johnson, Janssen and Teva Pharmaceuticals. He is also an Adjunct Professor of Interactive Media at Philadelphia University’s School of Design & Media. Schultz received his BA in Graphic Design from McDaniel College in Westminster, Md.
Schultz arrives just weeks after the agency’s move from their old offices in Ardmore, Pa. to a newly designed space in Radnor. The move, as well as the addition of Schultz, marks Backe’s initiative to grow their digital capabilities and continue its evolution as a fully integrated digital brand marketing company.
About Backe Digital Brand Marketing
Backe is one of the region’s top integrated marketing agencies, specializing in the seamless delivery of both traditional and digital creative solutions. Backe developed the very first full-service interactive group formed by an area brand marketing communications agency, and remains one of the largest. Backe provides strategic analysis, brand development, online marketing, and web application design and programming. Specialties include eCommerce development and the implementation of advanced Content Management Systems.
Backe clients include GlaxoSmithKline, Peirce College, Arcadia University, Airgas and Omnicare Clinical Research.
www.backemarketing.com.