First Generation adds Tom Lazaunikas as creative director
Posted: February 1st, 2010
First Generation, a Lehigh Valley full-service marketing communications agency, has expanded its management team, naming Tom Lazaunikas as Creative Director.Lazaunikas will drive creative strategy and multi-media communications campaigns and ensure that the firm brings its full range of offerings to client projects – including digital and social media capabilities. Lazaunikas brings more than 20 years experience in branding, advertising and direct marketing for corporate, consumer and healthcare clients including Merck, Shire Pharmaceuticals, Novartis, AstraZeneca, DuPont, Just Born Candy and ADP.
“Tom has a sterling reputation as one of the most experienced creative directors on the East Coast,” said CEO Bill Carmody. “Having served as a top creative strategist for many corporate, consumer and health care campaigns, he will be a tremendous asset to First Generation as we meet our clients’ communications needs.”
Previously, Lazaunikas was an award-winning art director at several global communications firms, including Saatchi and Saatchi and Harte-Hanks. He is a graduate of Kutztown University and lives in Bucks County, Pa.
First Generation defines, develops and delivers marketing campaigns for commercial, educational, industrial and corporate clients. Services include strategic communications, integrated marketing and advertising, multi-media production, event planning, web design and programming and instructional design and training. First Generation also provides full-time on-site media consultants for several global organizations. First Generation, an established 20-year old business, has offices in Allentown, PA, Greensboro, NC and Vicenza, Italy. www.firstgencom.com