McHenry Creative Services launches second TD Bank event
Posted: February 1st, 2010
McHenry Creative Services (MCS) crafted a second memorable event to launch One Bank –TD Bank, America’s Most Convenient Bank. For the second time in 20 months the MCS team created “WOW! Town Hall” – an 8-city two week tour.“WOW! Town Hall” is an annual, informal, informative experience between management and employees. MCS traveled over 5,000 miles from Portland, Maine to Ft. Lauderdale, Florida and shared the vision of One Bank with an audience of just over 6000 TD Bank Employees.
"The brand was paramount; thus our set design focused on the TD shield. The multiple-tiered shields represented the many components, the various departments within TD Bank, each blending to create a unified environment," described David Pedemonti, Director of Events for MCS." Beyond the conceptual process, McHenry Creative also supplied all audio visual equipment and personnel to every location.
“Another unifying component was the two HD videos featured within the event. MCS crews trekked up and down the East Coast capturing employees from both legacy banks to create "We Are TD" and "Get Up, it's Time to WOW!" Both videos blended employees into motivational modules which were used to drive the message,” added Tom McHenry, President and Creative Director for MCS.
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