Inquirer: Comcast unveils new brand name and logo
Posted: February 6th, 2010
By Bob FernandezInquirer Staff Writer
The Comcast cable guy and his truck are getting a new look.
Comcast Corp. said yesterday that it would re-brand its TV, Internet, and telephone services as Xfinity on Feb. 12 to signal to customers that this isn't the same old company.
Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.
The new brand name will first appear in Comcast ads, around the time of the Winter Olympics, in Philadelphia and 10 other markets and will then appear in Comcast's cable-franchise areas in other parts of the country.
"This is a pretty big moment where we are upgrading every product area," David Watson, executive vice president of operations, said yesterday in an interview.
He said the new name communicates Comcast's constant product upgrades and innovation.
Comcast officials said the new brand name would not change any customer's e-mail address. The name will appear eventually as a logo on the Comcast TV guide and Web sites. . .
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