SFGT Adds Snyder as Managing Dir, Technology
Jasn Alan Synder
Posted: August 28th, 2006
Marketing innovation company SFGT has made Jason Alan Snyder, 36, a partner, naming him Managing Director, Technology Strategies.As Managing Director, Technology Strategies, Snyder's role will focus on collaborating with Chief Marketing Officers to clarify corporate vision, formulate immediate and long-term strategies, and invent and implement disruptive, sustainable, technology-based marketing properties. Prior to SFGT, Snyder led Product Design at America Online (AOL), and held several senior management positions within the Interpublic Group of Companies.
“Technology's exponential growth and its impact on consumers, media, businesses and society presents marketers the greatest opportunity for innovation today,” states CEO Dudley Fitzpatrick. “Jason's unique experience, vision and creativity as a futurist, marketer and product developer make him a rare talent – and a rare value.”
“SFGT is unique in that the sustainable properties we develop have inherent value that build social currency between audiences. Our expertise inside of creative expression, marketing, and technology, as well as a deep understanding of the socio-cultural impact of these influences from a consumer and marketer's point of view, results in tangible innovation for our clients” said Snyder. “I look forward to continuing to lead the technology practice with the many talented minds gathered at SFGT.”
Snyder resides in Philadelphia with his wife Jade, a Lecturer in Advertising at Temple University. He is producing a feature length documentary film about synthetic worlds entitled "Ideal World," (www.idealworldmovie.com), which is scheduled to be released in January, 2007.
SFGT (www.sfgt.com) is a full-service ideation and marketing consultancy with $27 million billings from clients including Sunoco, Tylenol, McNeil Nutritionals and IFCO Systems, among others.