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The Archer Group, Delaware’s premier interactive marketing firm, announces the appointment of three executives to strengthen its growing management team.
Dennis Egen has been promoted to vice president of information technology. Andrew Fishman has been named vice president of client services and Ben Levin has been named vice president of performance strategy.
Before joining the Archer Group in 2007, Egen was director of web development at The Scientist, the magazine for the life sciences. He has extensive experience architecting enterprise web-based applications and will oversee the company's development efforts in the .net, j2ee and LAMP development environments. Egen has also the Archer Group’s PCI-certified secure ecommerce efforts with major retailers.
As head of the Client Services team, Fishman will ensure that relationships result in successful outcomes for clients and the Archer Group alike. He has more than 15 years of agency experience developing marketing strategies for Fortune 100 clients in the health-care, financial services and retail-market verticals areas. Fishman joins the Archer Group from Digitas Health, the premier healthcare agency brand of the Paris-based Publicis Groupe S.A., the world’s fourth-largest communications group and second-largest media counsel and buying group.
Levin will be leading the Archer Group’s online media, analytics and user experience team. His group will be creating an on-site user experience lab, the first of its kind in Delaware, to provide in-depth analysis of user interactions with the web. He previously worked at G2 Interactive, a branch of the global agency WPP Group, where he developed interactive marketing strategies and customer experience that reached millions of online users per year for clients including Mars, Merck, Merrill Lynch and SunGard. He developed and launched a groundbreaking methodology for evaluating the total customer experience, combining search and site analytics, eye-tracking, usability testing and behavioral analysis. He also led the largest dedicated user-experience (UX) practice on the East Coast.
About The Archer Group
The Archer Group offers end-to-end internet marketing solutions, from marketing strategy, Web site development, e-mail marketing, search engine marketing and more. The company has been recognized regionally and internationally for outstanding work, receiving 30 awards in the last three years alone. The company helps regional and national clients create more value from their internet and digital marketing efforts. It received a 2007 Superstars in Business award from the Delaware State Chamber of Commerce. www.archer-group.com.